For a budding artist, learning how to sell paintings to galleries can be grueling. But it can also be the benchmark that launches an artist’s career.
The standard method of placing artwork in galleries works a lot like applying for a job. The artist searches for galleries in the area that seem like a good fit for their work, emails & mails each one a portfolio, and then waits. If they’re lucky, the artist gets a call from the gallery to discuss the new partnership. More often, however, the artist gets a rejection notice, or worse, hears nothing at all.
The truth is, gallery owners are extremely busy. They have to court artists, curate the gallery, plan events, order frames, ship art, print fliers and cater to members, guests and investors. This makes it incumbent on the artist to get the gallery owner’s attention and give them a reason to set aside time to consider the artist’s work.
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